Catchyoo is a cool new projection system developed by French company LM3 Labs used in Japan that is helping ads become very interactive by bringing consumers, literally, into the ads themselves.
The digital ads are displayed on any flat surface such as floors, walls or tables, and consumers physically interact with the content/animation of the ad, for example by making ripples in a pool of water with their feet.
The Catchyoo system is also a great way to demonstrate new product features as they have with Apple’s iPhone (see video below). The media is controlled from a remote central centre in charge of scheduling and broadcasting FX and other contents.
credits:japansugoi
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